Home About Us Initiative Impact

The initiative helps simplify registering and managing companies in Oman. It also makes interactions with government entities faster and more transparent. Starting a business now can take only minutes, instead of a whole week. The number of needed processes has been reduced threefold, from 18 to 6. This enables to register a substantially larger amount of companies in a fraction of the time previously necessary.

Many business activities can already be started without the need to apply for a license. Currently there are more than 400 business activities that do not need to be licensed (License-Free Business Activities). That number is growing and the licensing process itself is also being eventually transformed into an online service.


Impact

The impact of "Invest Easy" covers many areas including ease of starting a business, influencing user behavior, reducing costs on government, increasing government revenue, reducing costs, effort and time on the user, and other positive influences.

Starting a business

It can be noticed today that the average number of "New Commercial Registeration" applications has increased from 7,000 applications per year before the launch of "Invest Easy" initiative to 31,000 applications annually. And the average number of licensing applications, which include licensed and free business activities in addition to the Places of Activities applications, has also increased from 15,000 to 56,000 annually.

Explanatory Figure - representing the ease of starting business and showing the impact of Invest Easy initiative on raising the number of new businesses

Comparison of the annual rate of (Starting Business) applications between before and after Invest Easy Initiative (April 2015)


User behavior

"Invest Easy" influenced the user's behavior and became more responsive to the initiative, such as supporting the green initiative and reducing the use of paper and ink, in addition to its orientation and adoption in using e-services and replacing the traditional methods in the submission of applications by using the electronic facilities such as electronic signature and e-payment, which contributes to its preservation of the environment and reduce unnecessary costs.

The influence on the user behavior can be seen in the following illustrations:

Explanatory Figure - representing the influence of Invest Easy initiative on the user behavior in using the different channels for creating new commercial registrations

Using different channels for (Starting a Business) - New Commercial Registration

In April 2015, "New Commercial Registration" service was launched and it had been put available in all channels like: Invest Easy Offices (Front Offices), e-Portal (Online)  and Service Providing Centers. This change helped to make reaching the service easier and faster. It can be noticed that the user is becoming more depending on the self-service by the time. At the same time it can be noticed that Invest Easy Offices are not anymore having the overload to provide this service except in certain cases where the investor doen't have Omani ID or Resident card.


Explanatory Figure - representing the influence of Invest Easy initiative on the user behavior in using the different channels for applying for licenses applications

Using different channels for (Starting a Business) - New License Application | Place of Activity

In December 2015, the fisrt "Licensing" service was launched which is "My CR Places of Activities" which helps the investors to define their places of practicing the activities (Branches) and it had been put available in all channels. Accordingly, lot of Flexible "Free" Business Activities have been defined to not require a license to be practiced, since the curve of creating new places of activities raised up as practicing activities became easier. By the time, the initiative worked on integrating the different licensing entities to the system in order to enable it as a single sign on window for applying for business licenses and interact with the government. It can be noticed also that the user is becoming more depending on the self-service by the time. At the same time it can be noticed that Invest Easy Offices are not anymore having the overload to provide this service except in certain cases where the license is not yet defined in the system and the license owner is not yet integrated to the system.

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Return on investment
The return on investment is the key point in the e-transformation process of the "Invest Easy" Initiative, where figures show positive facts and achievements.